At Licensing’s European Adventure!

Feb 15, 2019

Russell and Syrena recently had a European Adventure of a lifetime!

They started their journey in Birmingham (UK) to attend the Spring Fair. This is the biggest and best trade show for homeware and gifts in the UK with over 60,000 retail professionals in attendance from over 120 countries. The Spring Fair brings people and products together, providing inspiration for a variety or product categories.

UK her we are

This was the team’s second time attending the Spring Fair and they were so excited to be back. They saw some familiar faces as well as many new leads. There are so many fun products and they got a ton of information about the European Licensing world. 

After 3 full days of walking, talking and business meetings the team left the UK and headed to Frankfurt, Germany for Ambiente. This was the team’s first time attending this show so they were incredibly excited. They were unsure of what to expect, as they have never been to a trade show where the main language was not English! They were prepared with some German phrases, but pleasantly surprised they didn’t need to rely on their German to get them too far (as most of the show spoke English). 


The broad spectrum of products at Ambiente is what drew the team to Germany. The show includes a variety of exhibitors/manufacturers with products ranging from tableware/kitchenware, to household products, to gifts and accessories, to interior design/furnishings and home décor. In 2019 the show hosted people from 92 countries! The sales team met with countless new clients from all around the world. 

Now that the team is home they are following up with the new leads and look forward to seeing what new contracts they will write! 

Posted by: syrenam

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