NBL Studio evolved from the creative talent of art director Alain Pelletier. Montreal-based Pelletier has been in the poster and licensing business for over 25 years. Pelletier started in the business as an owner of a stationery company with sales all over North America. Pelletier’s keen eye for art direction helped launch his licensing business, Pela Concept and, a few years later, a licensing collaboration with designers at Applejack Art Partners called New Box Licensing.

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