At Licensing’s European Adventure!

Feb 15, 2019

Russell and Syrena recently had a European Adventure of a lifetime!

They started their journey in Birmingham (UK) to attend the Spring Fair. This is the biggest and best trade show for homeware and gifts in the UK with over 60,000 retail professionals in attendance from over 120 countries. The Spring Fair brings people and products together, providing inspiration for a variety or product categories.

UK her we are

This was the team’s second time attending the Spring Fair and they were so excited to be back. They saw some familiar faces as well as many new leads. There are so many fun products and they got a ton of information about the European Licensing world. 

After 3 full days of walking, talking and business meetings the team left the UK and headed to Frankfurt, Germany for Ambiente. This was the team’s first time attending this show so they were incredibly excited. They were unsure of what to expect, as they have never been to a trade show where the main language was not English! They were prepared with some German phrases, but pleasantly surprised they didn’t need to rely on their German to get them too far (as most of the show spoke English). 


The broad spectrum of products at Ambiente is what drew the team to Germany. The show includes a variety of exhibitors/manufacturers with products ranging from tableware/kitchenware, to household products, to gifts and accessories, to interior design/furnishings and home décor. In 2019 the show hosted people from 92 countries! The sales team met with countless new clients from all around the world. 

Now that the team is home they are following up with the new leads and look forward to seeing what new contracts they will write! 

Posted by: syrenam

ALI Heads Across the Pond!

Feb 07, 2018

            Recently, Syrena and Russ went across the pond, as they say, to attend the 2018 Spring Fair in Birmingham, England.  




This is the first time Art Licensing has sent representation to attended this show and what an amazing experience it was! Syrena and Russ were so excited to go into uncharted territory in effort to meet new clients!  

The National Exhibition Centre (NEC) – Birmingham is the largest exhibition center in the UK.  It is set on grounds of 611 acres and is made up of 20 interconnected halls.  Syrena and Russ walked all 20 halls, made countless contacts, and saw a plethora of new trends for 2018 & 2019.

            Some of the trending animals Russ and Syrena identified were unicorns, flamingos, and llamas.  Llamas were everywhere, on wall décor, blankets, greeting cards, flags, puzzles and so on.  Another hot topic that Russ and Syrena identified was something they are calling “blinged-out-rustic” or rustic with flare.  In other words, rough textures like burlap or birch wood with pops of gold, silver, or bronze; metallic colors in a variety of forms are still as popular as they were in 2017.  Although the show is called Spring Fair, Syrena and Russ saw quite a bit of products with Christmas designs on them because Christmas is always trending it just varies in style.


One of the top Christmas artists that we represent, The Macneil Studio, was also in attendance at the show.  We had the wonderful opportunity of walking the show with Dan Macneil, son and manager to Richard Macneil the artist behind The Macneil Studio.  In addition to being a great tour guide to first time attendees Russ and Syrena, Dan also helped make introductions to new customers.  Upon their return to the US, Russ and Syrena raved about the show, the amazing turnout, and the potential for new business.

As things return to normal after the trip and the deals begin to unfold, it is clear that this new customer base will be a great new marketplace for ALI to explore.  Spring Fair 2018 has proven a huge success for ALI, and we are excited to attend this show as well as other tradeshows in the near future.  If you have inquiries about licensing opportunities please visit our “Contact Us” page and reach out to one of our licensing agents.

Posted by: syrenam

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